Pitch evaluation

Over all , i think i was very successful in presenting my idea through a pitch. I feel that i presented my pitch in a professional way and also looked professional. My teacher, Fiona said that i sounded very enthusiastic and passionate about my product, and she also said that i presented it in a professional way. I feel like i did really well in explaining my story boards by explaining what codes and conventions i will be using to represent the genre, which is horror. I also feel strongly that my exploratory shots impressed my teacher as i used crosses and circles to represent the composition of the characters. I strongly feel that my pitch went very successful as i went into detail about my target audience and their interests. This was important to go into detail because i was being very specific who my target audience is and their class, interests, hobbies etc. However, the only thing i could have done to improve my pitch was to do a mock up of a film poster. But apart from this i am more then confident that my pitch went really well and i am so pleased with how i presented it.

Pitch

 

My pitch will be 10 minutes long and is in a professional format.

Audience profile

 

Age/gender- my target audience is males and females aged between 16- 20 years of age.

Occupation- the occupations my target audience will have is, students, working or unemployed.

Social class- there is not a specific social class that watch films, but the upper class can be associated to going to watch a play at the theatre. So i am going to be targeting my film trailer to people in middle and lower class.

Hobbies- my target audience’s hobbies include things such as, watching films with friends and getting takeaways, listening to music, going out to parties. 

Exploratory work

Here is an example of a shot type that I may use in my film trailer. I have put a black cross to indicate that the character 'Jordanna' will be at that place just before she falls over. The yellow cross indicates that the character 'Louise' (the killer) will be at that place.  I have positioned Louise behind Jordanna to indicate to the audience that Louise is the killer and is chasing Jordanna. This will therefore allow the audience to identify what the genre of my film trailer is.

The use of an long shot will represent the narrative of the genre, which is horror. This is because it will allow the audience to recognise that Jordanna is getting chased, but also the audience will be able to recognise the fear and emotion that is seen through out horror films. Also, by the use of an extreme medium shot, the audience will be able to recognise that the location is out side a house, due to the path way leading to the front door, the bins and the flowers.      

This is an example of a medium shot that I may use in my film trailer. The black cross represents Jordanna sitting on the bed reading a magazine, while the red circle represents the light flickering on and of. This follows the narrative of horror as this is a feature that is seen across the majority of horror films. Also the music will be gradually getting faster at this point which will have an effect on the audience as it will indicate that some thing is about to happen, which will keep the audiences interested.

From producing example shots of camera angles i may use in my film trailer, will be beneficial to me as i will know how to develop my ideas to follow the narrative of horror, and also, what type of shots will represent horror successfully.

Story Board

Here i have made an idea of a story board. As i am doing horror, i have followed codes and conventions to represent the narrative of horror, For example, a long shot of the main location, which is the house. This is to emphasise that the house has enigma codes, with visual codes of grey sky's which makes it feel more spooky to the audience. Through the use of a close up, this represents the genre of horror as when the close up of Louise happens, the music screeches to make the audience jump and make them feel scared. After this the trailer ends to successfully tease the audience and therefore make them want to go to watch it. I have also included that Jordanna cry's and looks scared, which is done through a close up to enable the audience to recognise that this is a horror film trailer. The music also follows the narrative of horror as it starts of slow and then gets faster building the tension to get the audiences hearts racing and to keep them interested.

The Treatment

Genre.

The genre I have chosen to do is horror. This is because horror was the most popular answer from my questionnaires. Also from my own experiences, horror is my favourite as the narrative of horror is tense and always keeps me interested from the scary storylines.

Production Dates.

My production date will approximately start in the last week of January 2012 or the first week of February 2012. the final dead line for when my trailer will be complete will be the end of March 2012.

Medium/ format.

I will be making a film poster to advertise my film trailer as this will be successful in appealing to more people. I will also be making a website as a way of advertising and this is because more and more people are using the internet now and therefore will, allow more people to hear about the film.

Duration/ length.

30 seconds to 1 minute.

Target Audience

From analysing the results of my research, I have decided to target my film trailer to people aged between 16- 20 years of age, this is due to this age group being the most popular answering horror as their preferred genre of film. I will be targeting my trailer to males and females so that I have a wider audience and both genders like horror.

This age group is also my own so I know what to put into my trailer and on my website to appeal to my target audience. By targeting at this age group, it will allow groups of friends to socialise together by going cinema or just watching it at home.

As it is a teaser trailer it will make a group of friends to go cinema as they have seen the trailer, so this is a good age group to target my audience at. 

Production description.

The name of my film I am making a trailer for is called, A Thirst For Killing.  

Her body was never meant to be found. Her existence was never meant to be revealed. But one day Jordanna was in the wrong place at the wrong time and un covered a deadly secret. As Jordanna starts to learn that a young girl was killed (Louise aged 11) she wants to track down her murderer, but what she doesn’t know is that Louise was killed for a reason! But when Jordanna starts to see things that you shouldn't see, every one thinks she is going mad. Its not until Jordanna learns that Louise is an evil spirit that has a thirst for killing that she knows that Louise was killed for a reason. Can Jordanna stop her or will she become one of Louise’s many victims never to be seen or heard from again?

Maybe this secret was best of kept a secret………..        

Recourses and equipment.

For the pre production I will be constructing storyboard as this will allow me to have a set idea on my film trailer and how to improve from there.

The resources and equipment I will need for the production is a camera and tripod. This will allow me to have steady filming. 

For the post production I will be using Apple Mac Imovie editing program to edit my film together.

I will also be using Moon Fruit to produce my website for my product.

Target market place

As I am making a moving image my target market place will be on the internet and television. This will be the best way to market my product because more and more people are now on the internet and the age group I am targeting my product at, are the age group more likely to go on the internet. 

Costs

In order to make my film trailer, I will need to budget the production. The following resources I will need and the prices are,

•         Moon fruit website- free

•         Microphone- £450

•         Camera- £252

•         Tripod- £48

•         Prop hire- £25

•         Costume- £100

•         lighting - £280

•         Location- £50  

•         Actors - Costing - £48 per actor (5 actors- £240)

•         Editing- GIMP- free

•         Editing-PHOTOSHOP- £191

•         Sound engineers- £501

•         Production of poster- free 28 day trail then £20

Total coast= £2,137 to make my teaser film trailer.

Pitch Plan

From creating a pitch plan, it will enable me to be organised and spend my time efficiently on my research. This will therefore help me to keep up to time on my deadlines and meet my targets in time.